Personalization refers to the process of tailoring products, services, or experiences to meet the individual preferences and needs of a user or customer. It involves the use of data and insights about an individual to create customized interactions, recommendations, or offerings. This can occur in various contexts, such as marketing, e-commerce, digital content, and user experiences. Personalization aims to enhance user engagement, satisfaction, and loyalty by providing relevant and meaningful options that resonate with the user’s unique characteristics, behaviors, and interests. Examples include personalized email marketing, tailored product recommendations on shopping websites, and customized content feeds on social media platforms.
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