Digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services and reach consumers. It encompasses various strategies such as search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click advertising, and influencer marketing. The primary goal of digital marketing is to connect with potential customers online, where they spend a significant amount of their time, and to drive engagement and conversions through targeted campaigns and analytics. Digital marketing allows businesses to measure their effectiveness in real-time, analyze consumer behavior, and adapt strategies accordingly.
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